I’m not sure people are reading too many emails in July. With sunny weather, family vacations, and hopefully some time to enjoy the amazing area with friends, business may be the last thing on your mind.
What are great summer projects for your business?
+ Research and implement a new process. Any web-tool that simplifies a process in your business is a good idea and will payoff over time. It may be a texting-tool to connect quickly with your customers, better invoicing software, or maybe a synchronization application to better manage data.
+ Email lists are a business’s best friend. Take advantage of the summer slow down to segment your customer list. This allows you to target your messages to variations in your audiences. Even minor changes to an offer or promotion can increase conversions.
+ Spend time on your phone checking out your website. Most business websites have at least 50% of their visitors only on mobile. Is your website taking advantage of that?
“Of course, summer is also a good time for recharging your batteries. Remember, the word “RECREATION” comes from “RE-CREATE.” So, take some time off to re-create yourself, so you’ll have fresh ideas and renewed energy to bring to your business.“
The Colorado Horse Source is an independently owned and operated print and online magazine for horse owners and enthusiasts of all breeds and disciplines in Colorado and surrounding area. Our contemporary editorial columns are predominantly written by experts in the region, covering the care, training, keeping and enjoyment of horses, with an eye to the specific concerns in our region.